Cambodia initiated a pilot project on an electronic marketing communication system
(EMCS) using short message service (SMS) technology in 2006-2007 to facilitate
communication and exchange between farmers and traders in remote regions of the
country. The EMCS provided information on market price, pricing trends, potential buyers,
product quantity, and product quality useful to farmers and traders. The project, funded by
the Australian Centre for International Agricultural Research (ACIAR), established the
EMCS-SMS server and trained farmers and traders to access it.
Rural communication takes centre stage in the development agenda of Latin America
Written by the CCComDev team
A Regional Forum on Territorial Development, Innovation and Rural Communication took place in Brazil from 12-13 November. More than 100 participants from 15 Latin American countries came together to share experiences of rural communication and innovation and discuss the need for institutional frameworks.
Evaluating the evidence base of RCS
Written by Katie Jarvis, University of Reading
With the aim of increasing the body of literature on Rural Communication Services (RCS), a group of leading universities in the field of rural communication has partnered with FAO under the umbrella of the Forum on Communication for Development & Community Media for Family Farming (FCCM).
A gender focus to enable inclusive Rural Communication Services
Written by Katie Jarvis, University of Reading
Presented here are the results of a master's dissertation for the University of Reading that explored the institutionalisation of gender within Rural Communication Services (RCS).
Communication challenges in delivery and adoption of Saline Tolerant Rice Variety in Bangladesh
Written by Mohummad Kamrul Hassan and Cleofe Torres, College of Development Communication UPLB
In Bangladesh, despite inadequacies in resources, the rural communication services (RCS)1 provided by the government agricultural extension office remain the most accessed and trusted sources of information on saline tolerant rice variety (STRV) among farmers in Amtali, Barguna district, Barisal. Public extension occupies a central position in the communication network of farmers.