[2008] This book is a guide to improving community radio's financial standing. Along with traditional marketing techniques, more creative and constructive concepts are needed. Community radio stations cover geographically small areas and don't have to compete for listeners, instead they usually share mission and objectives. Collective marketing is a good strategy to minimize operational costs and enhance outreach.

The guide was produced by the Community Radio Support Center of the Nepal Forum of Environmental Journalists (NEFEJ) and was first published in Nepali in 2006. It includes a chapter on the status of community radio in Nepal and on challenges, potential and success stories of collective marketing.